LASSO Framework
MORE LEADS. MORE BOOKINGS. MORE REVENUE.

We Get You Leads. We Book Them. You Grow.

LASSO runs your ads, follows up with every lead by call, text, and email — and puts qualified appointments on your calendar. You just close and collect.

See if your gym qualifies in 2 minutes. If it does — we handle the rest.

TRUSTED BY 500+ GYMS
MADabolic
X4
District H
FemFit
BoomFit
The ROXX
Courage Fitness
CrossFit Central
CrossFit Counter Culture

How LASSO Actually Works

Five steps. One system. Net monthly growth.

01

WE RUN THE ADS

Targeted Facebook + Instagram campaigns built specifically for boutique fitness gyms. Real strategy, not boosted posts.

02

WE NURTURE EVERY LEAD

Not a bot. Not just texts. A real LASSO team member nurtures every lead through calls, texts, and emails — long-term until they're ready to buy.

03

WE BOOK YOUR CALENDAR

Qualified appointments delivered straight to your calendar. You don't chase. You don't follow up. The work is done before you ever pick up the phone.

04

WE TRAIN YOUR SALES TEAM

Proven scripts, objection handling, and a 70%+ close-rate playbook your front desk runs every consult. The same system our $50K+/mo gym owners use.

05

YOU GROW NET MONTHLY

We track net monthly growth — members in minus members out. Not just leads. Not just sign-ups. Actual revenue growth, every single month.

2-minute application · We onboard 8 new gyms per month

What Happens After You Apply

We review your gym's revenue, lead volume, and sales process

If you qualify, you'll book a 30-min Growth Consult with a LASSO advisor

We'll show you the exact path to break through your current revenue ceiling

If we're a fit, we onboard you in 7 days and start nurturing your leads within 14 days

We only onboard 8 new gyms per month. This is the application step.

Quick Question First

LASSO works exclusively with boutique fitness gym owners.

HEAR FROM GYM OWNERS LIKE YOU

Aimee Moller

Swift River CrossFit

+$13K in 90 Days

Matt Giordano

CrossFit Newtown

"People who actually want to help"

"LASSO gave us the system we were missing. We stopped guessing and started growing."

Jacob

River City Fit

$10K Revenue Increase in 90 Days

"The sales training alone was worth it. Our close rate went from 40% to over 80%."

Aimee Moller

Swift River CrossFit

$13K Revenue Increase in 90 Days

"We went from struggling to fill classes to having a waitlist. LASSO changed everything."

Lauren & Christina

Fit Mamas Tribe

Best Month of Sales Ever

You Show Up. You Close Them. You Grow.

That's the whole job when LASSO is running your system.

© 2026 LASSO Framework · Lead and Sales System Optimization